BX 021

Brand Persona

A good brand persona is one that you can almost imagine as someone you know.

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Related Knowledge

Brand Attitude
Brand Positioning
Brand Awareness
Brand Tone
Brand Voice
Brand Manifesto

Related Knowledge

BX 011

Brand Attitude

Find out what customers think and how strongly they feel towards a brand.

BX 004

Brand Positioning

Use as an internal statement of strategy to guide external implementation.

BX 027

Brand Awareness

The level of recognition that your audience has with your brand.

BX 019

Brand Tone

The tone is about the attitude in your message. It is part of the voice.

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Brand Voice

Voice is everything that encompasses your brand's personality

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Brand Manifesto

A public declaration of intent and beliefs from the brand.