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Brand Persona
A good brand persona is one that you can almost imagine as someone you know.
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Related Knowledge
Brand Attitude
Brand Positioning
Brand Awareness
Brand Tone
Brand Voice
Brand Manifesto
Related Knowledge
BX 011
Brand Attitude
Find out what customers think and how strongly they feel towards a brand.
BX 004
Brand Positioning
Use as an internal statement of strategy to guide external implementation.
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Brand Awareness
The level of recognition that your audience has with your brand.
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Brand Tone
The tone is about the attitude in your message. It is part of the voice.
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Brand Voice
Voice is everything that encompasses your brand's personality
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Brand Manifesto
A public declaration of intent and beliefs from the brand.