SU 017

Proofreading

To detect any errors in spelling, punctuation, or grammar. It may also involve checking of different elements of a layout for their correct dimensions.

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Knowledge Brief

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Related Knowledge

Marketing Campaign
Social Campaign
Copywriting
Conversion Rate
User Flow
User Journey

Related Knowledge

DM 008

Marketing Campaign

It starts with understanding your position in the marketplace and ends with details such as the wording of an advertisement.

DM 003

Social Campaign

Consistent branding and voice along with crisis management.

DM 080

Copywriting

Say what you mean and mean what you say. Your audience is not going to read between the lines.

DM 015

Conversion Rate

Used to compare the total number of visitors to the overall goal of the ad.

RA 008

User Flow

The steps a user performs to complete a task.

RA 007

User Journey

Identify the ideal scenarios to increase user engagement.